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How to win customers and build trust online


What smart companies are doing to build trust and use it to create competitive advantage online.

Businesses with websites need customers’ trust. It costs a lot of money to build a good website. Even more to build a brand and advertise it. It’s an expensive failure if you lose customers at the final hurdle simply because they don’t feel confident enough to buy. Worse; it’s bad business. It’s like running a marathon and then stopping just before the finish line.

Tags : verisign, trust online, website, loyalty, ev ssl, certificate management, secure sockets layer, certificate authority, identity and authentication

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Published:  Feb 10, 2011
Length:  6
Type:  White Paper