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Managing global websites: Localization, a never ending story

SDL Web Content Management Solutions

Organizations face many challenges when creating a network of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local cultures. Creating truly localized Web sites can be a daunting process in which corporate and local marketing teams need to collaborate to provide relevant information to different target audiences.


BluePrinting is a unique technology from SDL Tridion that allows organizations to manage their networks of Web sites. The separation of content, layout and other Web site elements enables organizations to adapt these elements separately to match the needs of local audiences.

Organizations can manage localization by cost effectively using an inheritance model that allows multiple Web sites to use consistent structure, branding and content while allowing for localization of content, as needed.

This white paper provides examples of how organizations can use BluePrinting technology to achieve a smooth, global Web operation—and explains how organizations can combine Content Management technology with translation technologies for even greater efficiency.

Tags : sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam, websites, translation

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Published:  Jan 22, 2010
Length:  25
Type:  White Paper