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The Forrester Wave: Web Content Management For External Sites

SDL Web Content Management Solutions

Forrester evaluated 11 leading Web content management (WCM) vendors across 190 external site content management and delivery criteria and found that European vendor SDL Tridion has established clear leadership in enabling organizations to manage and deliver persuasive content customer experiences. SDL Tridion excels in personalization and multisite and multi-language functionality.

Web content management (WCM) has come of age. Enterprises continue to invest in WCM projects, but they no longer use it to merely store content and publish online. Instead, they want toaccomplish specific business goals, such as increased sales conversion rates and improved customer service (see Figure 1).1 WCM has evolved to become part of a persuasive content architecture that enables organizations to leverage content residing in different systems and target it on the Web andin other channels, such as mobile and print.2 Testing and analytics figure into persuasive WCM aswell — enterprises require tools to report how audiences and various segments consume content.Site managers can now view content usage in line with site management and authoring tools andadjust content accordingly.

Tags : sdl tridion, a/b, crm, ecm, dam, wcm, web content management, multisite functionality

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Published:  Jun 01, 2009
Length:  18
Type:  White Paper