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Dynamic Display Advertising and Creative Optimization


Dynamic display advertising and creative optimization (DCO) technologies are changing the way advertisers' approach online advertising. Key benefits include increased campaign performance, higher creative production efficiency and greater transparency through new and innovative metrics. Already shown to be of significant use to larger advertisers, these technologies will become increasingly important as larger numbers of small to medium sized advertisers incorporate display advertising into their current online marketing strategies.

Tags : dynamic ads, dynamic creative optimization, dco, interactive ads, dynamic display advertising

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Published:  Apr 07, 2011
Length:  12
Type:  White Paper