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What Your CEO Should Know About Master Data Management


Are you struggling to explain the power of master data management (MDM) to your CEO, CFO, or Line of Business (LOB) leaders in a way that will resonate with them?

Using illustrated examples and business language this executive brief provides a step-by-step approach to explain how MDM generates a single, reliable data set to improve sales, customer service and channel operations. Get a practical look at how MDM gives customer and partner-facing teams the data they need to:

  • Maximize account penetration and improve cross-sell and up-sell
  • Optimize channel operations by eliminating gaps and conflicts
  • Increase speed and agility for both business and IT

Tags : informatica, master data management, mdm, data set, competitive advantage, channel coverage, customer view, bad data, sales performance

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Published:  Jul 07, 2011
Length:  13
Type:  White Paper