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Building a Business Case: The Value of Owning a Top-Level Domain

Neustar Registry

The Dot-com Era is Ending.

TLDs are the well-known suffixes that end every domain name. On June 20, 2011, the Internet Corporation for Assigned Names and Numbers (ICANN), the organization that regulates the world's Internet domain names, approved changes that will allow groups to apply for almost any TLD in almost any language. This allows entities to propose what goes on the right side of the dot, and then determine what goes on the left, such as www.myproduct.brand.  Watch this webinar and hear from industry executives about the business justification for applying for your own TLD, and how four specific and critical areas can bring significant benefits to those companies that take advantage of the new domain process.  

The webinar will outline how a new TLD can help improve natural search results, guarantee campaign name availability, build trust and brand affinity with your customer base, and generate revenue through your agent channel. 

The window of opportunity is extremely brief and quickly approaching so watch today to learn more!

Tags : seo, tlds, brand, community, gtlds, roi, icann, internet regulation


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Published:  Oct 17, 2011
Type:  Webinar