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The Payoff of Marketing Measurement on Revenue Performance

By: Eloqua

Nearly 9 in 10 (88%) marketers have increased their analytics efforts over the past 12 to 24 months, according to a new survey conducted by DemandGen Report. Download this report and find out how marketing's ability to track key performance indicators through better analytics is emerging as a path to greatly increase the ability to impact revenue performance.

Download this report to learn:

  • The metrics being used to track revenue performance;
  • The analytics systems marketers are investing in;
  • The impact of lead nurturing on revenue creation;
  • The disparity in revenue contribution between organizations with deep measurement capabilities and those without.

Tags : marketing measurement, revenue performance, marketing analytics, marketing revenue, marketing automation, revenue performance management, marketing metrics, lead nurturing, revenue creation

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Published:  Jan 13, 2012
Length:  8
Type:  White Paper