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Trends and Leaders Driving New Integrated Marketing Strategies

By: Aprimo
Aprimo

Marketers today are fending off challenges from all fronts. Expectations have never been higher, and the job has never been more complex. From managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.

Tags : aprimo, marketing, integrated marketing, marketing investments, integrated marketing system, marketing management strategy


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Published:  Jan 31, 2012
Length:  5
Type:  White Paper