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The ROI of Energizing Brand Advocates

Zuberance

Companies that systematically identify and energize Brand Advocates to recommend their brand and products online are getting at least a 10X ROI in media and sales value. In other words, for every $1 a company invests in energizing Advocates, the company gets $10 in positive Word of Mouth impressions and sales. This 10X "Return on Advocacy" is significantly higher than the return that marketers get from paid search campaigns on Google and other marketing approaches.

Download this Zuberance whitepaper and learn:

  • Why energizing Brand Advocates delivers at least 10X ROI
  • How a consumer electronics company is getting 10X ROI by energizing its Advocates
  • How to identify Brand Advocates
  • The media and sales value of energizing Advocates
  • Additional benefits of energizing Advocates


Tags : marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance


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Published:  Feb 11, 2012
Length:  6
Type:  White Paper