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Top 5 Reasons Why Brands Should Focus on Earned Media

Zuberance

Marketers currently face a barrage of challenges and shifts in the way consumers engage with their brands. The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Today, it's Earned Media impressions that are building brands and paving the way for an open dialogue between companies and their customers.

Download this Zuberance whitepaper and walk away with five reasons to shift your marketing focus to earned media.



Tags : marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing


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Published:  Feb 11, 2012
Length:  9
Type:  White Paper