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PIM 360 - How PIM enables Mobile Commerce

By: Heiler
Heiler

Mobile commerce is a powerful multichannel tool that includes mobile apps and mobile sites.  This channel enables consumers to reserach products, compare prices in stores, interact with companies, purchase items, and browse the internet through their mobile devices.  Find out why companies that are planning a mobile commerce strategy should use a product information or PIM system to enable this channel and how you can make the most of it.

Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog, online-shop, sap, pim, productinformationsmanagement, product information management, productinformation, cross-selling, catalog, content services, consulting, supplier relationship management, srm


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Published:  Feb 22, 2012
Length:  9
Type:  White Paper