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A Marketer's Guide to Analytics

By: SAS
SAS

Everybody's talking about customer analytics and how they can help organizations market more effectively. But for many marketing professionals today, there's a gap between theory and execution. This paper provides managers and other marketing professionals an introduction to applying analytics to marketing to significantly improve outcomes. It explains not only why you need to make this shift to analytically driven marketing strategies and plans, but also how you get started and what kinds of tools you need to develop and execute plans.

Tags : sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics, it management, ondemand solutions, performance management, risk management, sasŪ 9.3, supply chain intelligence, sustainability management


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Published:  Feb 29, 2012
Length:  14
Type:  White Paper