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Harnessing the Power of Website Personalization to Drive B2B Marketing Improvement

Gleanster

B2B marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. That challenge, however, is being dutifully addressed today by technology innovation that has produced a next-generation approach to website content personalization. The approach, which began to prove out its value in 2011 and is likely to gain much broader adoption this year, makes it possible to identify the company affiliation of a website visitor the very moment they hit the company's website, even before the visitor's web browser has loaded a single metabyte of display content.

This 8-page Deep Dive analyst report explores the promise of what Gleanster terms Real-time Website Content Versioning.

Tags : gleanster, marketing, b2b, market research, lead generation, traditional marketing


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Published:  Mar 14, 2012
Length:  8
Type:  White Paper