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Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth

By: Act-On
Act-On

According to Gleanster, nine out of ten B2B marketers use "revenue growth" as the primary metric for measuring marketing success. While revenue growth is important, it's not the only metric marketers should be using to measure success. This white paper breaks down some of those metrics.

Tags : lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth, lead-to-sales, lead to sales


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Published:  May 10, 2012
Length:  11
Type:  White Paper