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Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth

By: Oracle
Oracle

Commerce anywhere describes the approach Oracle believes businesses must adopt to serve today's anytime-anywhere consumers in a seamless, personal way-be it on the Web, in a store, over the phone, via mobile device, or all of the above. This white paper details a commerce-anywhere approach that encourages businesses to extend their concept of the research and purchase process beyond individual transactions. Businesses will need to adopt a holistic view of the customer lifecycle, using both traditional information and new sources such as social media.

Tags : on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service, software-as-a-service, pms, product management, enterprise applications


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Published:  Feb 03, 2012
Type:  White Paper