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Deliver: Connect with Your Connected Customers

By: IBM
IBM

Delivering an effective marketing message is no different. Having a personalized connection sets the stage for a dialogue and two-way conversation, across any channel the customer chooses.

The process of Deliver is how you connect with Generation C connected customers. It works in concert with the fundamental Enterprise Marketing Management (EMM) processes of Collect, Analyze, Decide and Manage.

What if you could deliver cross-channel marketing so personal that it felt like a service? Deliver -- Learn to connect with your connected customers.

Tags : ibm, analytics, consumer behavior, consumer interaction, communication, email marketing


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Published:  Oct 24, 2012
Length:  14
Type:  White Paper