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Shazam's Killer "Revenue App": Combining User Behavior and Email Marketing

Silverpop

Shazam, the world’s leading mobile discovery service, wanted to leverage email to build on its in-app experience, increase user retention and deliver personalized content that drives revenue. To create this new revenue channel, Shazam partnered with Agilone, and Silverpop…

Tags : email marketing, engagement, crm, social, mobile, engegement, testing, optimization


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Published:  Feb 04, 2013
Type:  Webinar