> White Papers > Quantcast > Display Ad Clickers Are Not Your Customers
 

Display Ad Clickers Are Not Your Customers

Quantcast

Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on display ads are often vastly different from your best-performing customers. Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.


Tags : display advertising, attribution, quantcast, prospecting, clicks, conversion, cpc, last touch, real-time bidding, rtb


* Please enter your email address and click the Download Now button to download the white paper.

 Email this page
Published:  Mar 11, 2013
Length:  5
Type:  White Paper