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Integrating Marketing Operations

By: SAS
SAS

Managing multichannel marketing programs is a complex task involving contributors and processes throughout the enterprise. One of its greatest challenges is translating corporate and marketing strategies into operational measures that demonstrably help achieve their objectives. To meet that challenge, strategies, planning and evaluation must be supported by an integrated intelligence and decision-making platform.

Tags : integrated marketing, marketing, multichannel, marketing technology, collaboration


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Published:  Mar 20, 2013
Length:  6
Type:  White Paper