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Beyond Last Touch: Understanding Campaign Effectiveness

Quantcast

How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments?

As a marketer, we know that understanding what drives customers to take action is critical to your advertising investments. With a flood of available metrics along the path to purchase, advertisers must wade through data in an attempt to understand the metrics that truly matter.

Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.

Tags : display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding, rtb, webmetro


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Published:  May 22, 2013
Length:  6
Type:  White Paper