At Percussion, we rejected the "web application development platform" approach used by all prior content management systems, including our own CM System platform, because all the customizations just fed these hidden costs until the system broke under the weight of its own cost. Instead, Percussion CM1 deliveres content management as a "product," or a set of pre-built interchangeable web applications, that enables marketers to escape this downward spiral by lowering the cost of web change.
This paper will explore how WCMS buyers can assess the costs associated to buy, customize and maintain prospective solutions. We will examine five key areas of cost:
