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The New Marketing Landscape: What CMOs need to Succeed


The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever.

In this session, Bazaarvoice features David Cooperstein, Marketing Practice Leader with Forrester Research, will define for marketers how to prepare for competition in this new environment, what behaviors and actions will lead to success as marketers, and how to put the new marketing ecosystem into practice for your brands.

Watch this webinar to:

  • Discover how brands engage with newly-empowered consumers
  • See how consumers and brands co-create with marketing and R&D teams
  • Understand where to invest to drive demand now

If consumer-centricity is important to you in 2013, you won't want to miss this webinar.

Tags : consumer-centric, consumer engagement, brand messaging, marketing landscape, empowered consumers, r&d

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Published:  Apr 30, 2014
Length:  10
Type:  Webinar