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Research Study: Web Content Management & Marketing Automation Integration

Gleanster Research

This report from Gleanster Research explores emerging best practices for bridging back-office marketing execution technologies and multi-channel customer engagement. What should you look for in WCM and marketing automation integration, and how can integration streamline the mid-to-large enterprise marketing value chain?

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Published:  Aug 30, 2013
Length:  9
Type:  White Paper