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Analyze eBook: Understanding Customer Behavior

By: IBM
IBM

As your connected customers interact with your brand in new ways, it becomes more difficult to understand who they are, what they want and what they’re likely to do next. More connections and channels can be a shifting landscape, but this new territory also gives you new opportunities for meaningful customer communications.

Tags : ibm enterprise marketing management, emm, predictive analytics, visual exploration, likes and dislikes, collecting customer data, monitor customer behavior, understanding individuals


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Published:  Oct 15, 2013
Length:  13
Type:  White Paper