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Decide eBook: Right Message, Right Customer

By: IBM
IBM

The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions.

Tags : decision process, profitable engagement, enterprise marketing management, emm, marketing process, centralized strategy, centralized decisioning, customer behavioral data


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Published:  Oct 15, 2013
Length:  14
Type:  White Paper