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Global Survey of Marketers Report

By: IBM
IBM

Consumers are changing marketing. Today’s consumers are
well-informed, social media-savvy, and likely have two or more mobile devices. They are more demanding—expecting current and perpetually shifting new channels, such as mobile and social, to deliver an exceptional customer experience.

Tags : customer experience, social media, changing market, digital world, shifting new channels, exceptional customer experience, ibm, technology adoption, integrating across channels, removing silos, purchase lifecycle, 4 p's in marketing, measure roi, optimize price points, ensure customer satisfaction, online visitor data, delivery across platforms, effectively target customers, campaign effectiveness, social campaigns


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Published:  Oct 15, 2013
Length:  8
Type:  White Paper