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Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience

By: IBM
IBM

Discover the four key dimensions to personalized web market-ing, and learn from the real life successes of enterprises that havemade the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable successwhen you make the four personalization steps your own.

Tags : customer experience, social media, changing market, digital world, shifting new channels, exceptional customer experience, ibm, technology adoption, integrating across channels, removing silos, purchase lifecycle, 4 p's in marketing, measure roi, ensure customer satisfaction, online visitor data, delivery across platforms, effectively target customers, campaign effectiveness, social campaigns, 4th dimension


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Published:  Oct 15, 2013
Length:  8
Type:  White Paper