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Marketing Survival 101: The Art of Repurposing Content


How do you ensure that your company’s message is heard? How do you create compelling and timely marketing content that
can stand out in the inbox and rise above the clutter and competition?

To successfully get prospects to raise their hands and engage with offers, BtoB marketers need to provide content that is targeted, engaging and delivered in a compelling multimedia format, via multiple channels and accessible on multiple types of devices.

This white paper will provide an inside look at how leading marketers are reaching more prospects by repurposing existing content and delivering it in a creative, targeted and measurable format that fuels successful lead generation—while also saving time and money.

Tags : video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet

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Published:  Oct 16, 2013
Length:  11
Type:  White Paper