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Executive's Guide to Sales Enablement: 3 Stages


Sales enablement is a systematic approach to helping reps prepare for customer interactions, engage effectively with their audiences, and advance sales opportunities to close.

From marketing to training, sales managers to customer service reps, the sales enablement process involves collaboration from every part of the organization. This E-book takes an inside look at how today's organizations can impove sales productivity - and put an end to "random acts of sales support." Learn how each part of the business is involved in every stage of the sales enablement process.

Tags : sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing

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Published:  Nov 05, 2013
Length:  11
Type:  White Paper