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The Grande Guide To B2B Content Marketing

By: Oracle
Oracle

Content marketing is the art of creating, curating and distributing valuable content, combined with the science of measuring its impact on awareness, lead generation and customer acquisition. 
 Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.

Tags : zenithoptimedia, oracle, eloqua, rules on content, content marketing, grande guide, customer aquisition, lead generation, budget spent on content marketing, business development, conforming new ways, nurturing leads, content marketing fundamentals, identify audience, no spam, useful content


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Published:  Nov 21, 2013
Length:  16
Type:  White Paper