> White Papers > IBM > The Chief Merchant Study: Competing in an Omni-Channel World
 

The Chief Merchant Study: Competing in an Omni-Channel World

By: IBM
IBM

In the digital age, customers sit in the driver’s seat. The most successful retailers have responded by putting shoppers at the heart of the merchandising process. We’ve identified a small group of firms that outperform their peers, thanks in part to three traits: they have merchandising functions that are customer-oriented, collaborate across internal and external boundaries and use analytics to make smarter business decisions.

Tags : ibm, smarter commerce, demandtec, retail, ecommerce, applied insights, customer demand, merchandising


* Please enter your email address and click the Download Now button to download the white paper.

 Email this page
Published:  Feb 18, 2014
Length:  12
Type:  White Paper