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Quarterly Digital Intelligence Briefing: 2014 Digital Trends

By: Adobe
Adobe

Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences and the tools you need to gain a competitive edge.

Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including:

- B2C brands will focus on targeting and personalization
- Two-thirds of respondents will experiment with new media
- Brands will zero in on mobile customer behavior

Tags : adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends


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Published:  Feb 20, 2014
Length:  34
Type:  White Paper