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Forrester Report on Mobile Engagement

Urban Airship

Push notifications are no longer just about breaking news, weather, or traffic alerts. The newestóand arguably fastest-growingóchannel for directly reaching customers has the potential to benefit both consumers and marketers.

In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context. Push messaging enables marketers to offer more-relevant and personalized benefits to consumers while helping marketers reach their own goals through increased traffic, optimized app usage, and increased conversions.

Tags : urban airship, mobile engagement, mobile marketing, push notification, mobile, mobile app, conversion rate, direct marketing strategy

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Published:  Apr 17, 2014
Length:  14
Type:  White Paper