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For Superior Enterprise Learning, Take a Few Lessons From Online Marketing

Human Capital Institute

Strategic talent management in general — and corporate learning in particular — still relies far too heavily on information-delivery strategies and systems of the old world. They fail to recognize that today’s employees are also today’s consumers. That means employees want websites that are easy to navigate; provide information quickly, cleanly, and clearly; and do all of that on any device, from a desktop computer to a smartphone.

Enterprise organizations can maximize the impact of learning by taking advantage of new models for sharing information based on consumer marketing and entertainment. But they shouldn’t throw out the proverbial baby with the bathwater. Models built on best practices combine the best of the old-school approaches with the new generation of information delivery. This executive brief explains what that means.

Tags : hci, human capital institute, enterprise learning, information delivery, corporate learning, strategic learning, center for creative leadership, employee development, employee learning, peer networking, peer-based learning, consumer-employees, on-demand learning, mobile learning, streaming content, adobe systems, macy’s inc., performance management, talent development, synchronous training


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Published:  May 16, 2014
Length:  10
Type:  White Paper