> White Papers > Spredfast, Inc. > Three Converged Media Campaigns Worth Emulating
 

Three Converged Media Campaigns Worth Emulating

Spredfast, Inc.

The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year.

Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand.

Download here to learn more!

Tags : spredfast, converged media, social media, social advertisements, earned media, consumer engagement


* Please enter your email address and click the Download Now button to download the white paper.

 Email this page
Published:  Jun 24, 2014
Length:  7
Type:  White Paper