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What Sales Should REALLY Expect From Marketing Automation

By: Act-On
Act-On

 A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?

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Published:  Aug 18, 2014
Length:  10
Type:  White Paper