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7 Characteristics of Great Marketing Content

By: Act-On
Act-On

Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.

Tags : marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle


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Published:  Sep 19, 2014
Length:  4
Type:  White Paper