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The Modern Marketer's Guide to Connected Customer Journeys

By: Oracle
Oracle

Organisations are striving to deliver consistent experiences but very few feel they are there yet.
-A mere 8% of respondents were able to boast that all their data and marketing systems were integrated.
-Only 40% of marketers in the study were able to track the customer journey across channels.

Tags : oracle, marketing, cloud, connected, customer, modern


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Published:  Sep 30, 2014
Length:  11
Type:  White Paper