> White Papers > Yesler > How to Create and Use Buyer Personas

How to Create and Use Buyer Personas

By: Yesler

Buyer personas, research-based composite profiles of your potential purchasers, can help you better target your content marketing efforts by providing you with a list of what questions your buyers have, how they like to consume information, and when and how they go looking for it. Download the Art of Buyer Personas solution brief and you’ll learn:

  • Why B2B content marketers need buyer personas
  • What makes up a good buyer persona
  • How to learn more about your buyers, including who to interview, how to interpret campaign data, and how to mine social media and other secondary sources
  • How to build a buyer persona content map to drive your content strategy

Tags : buyer personas, b2b buyers, content marketing, communication channels, content maps, b2b marketing, buyer journey, market research

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Published:  Oct 29, 2014
Length:  8
Type:  White Paper