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How to Adopt Agile Marketing: 6 Easy Steps.


Use this guide to make your transition to Agile marketing as smooth and as simple as possible

Agile is a big transition. Before you dive in, itís important to take some initial steps to increase the likelihood of a smooth and successful transition.

This guide helps marketing teams take the right steps needed to adopt an Agile marketing process. Read this guide and:
  • Get familiar with Agile terminology
  • Learn 6 steps to transition to Agile
  • Learn how to determine team memberís availability

Stop living in the past and start living in Agile. Download the guide today!

Sneak Peek

We would focus on a project at a time, and that did not allow us to be adaptable or flexible to handle new initiatives. When an urgent project came along, the team would either stop what it was doing to do the new project or try to work on both simultaneously with the same resources. These shifts were stressful and sapped productivity. But the short, iterative work cycles that define Agile marketing means multiple deliverables are completed in two weeks or less, and the team is constantly making room for new ones.

Judith Frey

Vice President for Interactive Marketing Xerox

Tags : agile marketing, agile terminology, steps to transition, team member's availability, successful transition

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Published:  Jan 22, 2015
Length:  16
Type:  White Paper