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Marketing Attribution in the New World

Impact Radius

Marketers need an attribution model that offers accuracy, transparency, and flexibility in attributing credit to the many online and offline marketing channels and campaigns they fund. 

This paper describes the specific challenges that marketing organisations face and the approach they need to take to improve results going forward. Identify the "buying journeys" of your customers and collect the insight needed to maximise your marketing budget. 

 

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Published:  Feb 13, 2015
Length:  16
Type:  White Paper