> White Papers > Cisco > WP Location Based Services (Us Pilot Only)
 

WP Location Based Services (Us Pilot Only)

By: Cisco
Cisco

Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.

Tags : cisco, lbs, it technology, wifi, analytics, wireless networks


* Please enter your email address and click the Download Now button to download the white paper.

 Email this page
Published:  Apr 10, 2015
Length:  11
Type:  White Paper