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2014 State of Consumer Privacy

By: Gigya
Gigya

To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.

Our report explores:

  • The rise of social login
  • Consumer concerns around data privacy
  • The importance of personalization
  • Convenience as a key consumer value
  • Suggestions around how businesses should respond

Tags : data privacy and personalization, modern consumers, social login, consumer concerns, data privacy, enterprise applications


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Published:  Jun 08, 2015
Length:  8
Type:  White Paper