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Whitepaper: How Predictive Insights Unlock Explosive Growth in New Markets

Radius Intelligence

Conventional marketing wisdom states that itís easier to sell a new product to an existing customer than to find a new customer for an existing product. Selling to a new market segment is harder still. But market extensions can also be profitable and are often the key to continued growth. So rather than avoiding them, many businesses need to learn how to do them more effectively.

Market expansions are a viable strategy when a companyís growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.

Tags : predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence

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Published:  Jun 15, 2015
Length:  9
Type:  White Paper