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Increase customer lifetime value

Falcon Social

In today’s marketing landscape, spreading messages and growing awareness is not enough. Building loyalty and creating a stronger overall customer experience are becoming key differentiators. Marketing leaders will be charged with integrating experiences across channels to build value. This paper looks at how to approach this critical strategic challenge.

  • Key touchpoints along the customer journey
  • Strategies for driving integration between departments
  • Examples and insights from leading companies

Tags : cross-channel marketing, customer lifetime value, customer journey, customer loyalty, social media marketing, social media campaigns, social media management software, social media tool


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Published:  Oct 30, 2015
Length:  14
Type:  White Paper