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Winter is Not Coming: Eliminating Data Silos and Ending Information Hoarding

Aberdeen Group

Data is not meant to be hoarded and packed away so that only a select few can use it. Despite this obvious reality, many organizations still struggle with data silos and cultures of data ownership. This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement.

Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics


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Published:  Nov 23, 2015
Length:  10
Type:  White Paper