> White Papers > Falcon Social > Handbook: UNDERSTANDING SOCIAL MEDIA ROI


Falcon Social

Teams and budgets have grown, and tools and channels have proliferated. This has increased both the challenge and the importance of measuring the ROI of social media marketing for the majority of brands. Knowing the impact of their social marketing activities is critical for any company that wishes to be strategically smart on social. The aim of this handbook is to give the knowledge, tactics and tools to help brands better understand the value of their social marketing in terms of ROI.

Tags : falcon social, marketing roi, roi, social media marketing, social marketing

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Published:  Dec 02, 2015
Length:  17
Type:  White Paper