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7 Deadly Sins of Proposal Writing: How to Write Proposals that Help Win Deals

Qvidian

Sales proposals are an integral part of complex sales processes. A poorly executed proposal can undercut months of excellent sales effort. Unfortunately, most sales training ignores them completely.

In this document, we look at seven key factors that can spell the difference between success and failure in your proposal writing efforts:

  1. Qualify the opportunity
  2. Focus on what the client cares about
  3. Organize the message for maximum impact
  4. Differentiate your offer and your company
  5. Articulate a compelling value proposition
  6. Make the proposal clear and easy to use
  7. Remove all potential distractions and credibility killers

Tags : sales proposals, sales processes, best practices, proposal writing, lead qualification


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Published:  Dec 17, 2015
Length:  12
Type:  White Paper