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The Consumer is the Channel

By: IBM
IBM

The Consumer is the Channel: Infusing cognitive capabilities to engage and differentiate now and in the future

Customers are not going to get any less demanding over the coming years, and disruptors with unique business models are looking to capitalize on unmet consumer demands. Retail and consumer products organizations must leverage cognitive computing.

Tags : ibm, consumer, retail, cognitive capabilities, consumer engagement


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Published:  May 05, 2016
Length:  6
Type:  White Paper