> White Papers > LeadGenius > The 2016 Marketerís Guide to B2B Sales Technology

The 2016 Marketerís Guide to B2B Sales Technology


Only 59% of companies are expected to achieve quota in 2016, down from 67% in 2013. Technology can be your ticket to automation and efficiency, but it can also grind a sales process to a halt if adopted haphazardly.

LeadGenius 2016 B2B Sales Technology Guide walks marketers through each emerging technology category that will help your revenue team gain momentum this year and beyond.

High-performing B2B marketers must be up-to-date on the trends and forces shaping their  counterparts in sales.

Among other things, youíll learn about:

  • The trends driving B2B revenue
  • Data-driven strategies behind marketing and sales alignment
  • Identify buying signals that impact your marketing and sales cycle

Tags : b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations

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Published:  Sep 13, 2016
Length:  52
Type:  White Paper